I knew from
the beginning that we had our performance element set with the band playing and
we would have glitter falling on the from above with lights on them to make the
glitter sparkle. I thought about having the sequence with the performance
element with the glitter and then having a lip-synching element as well created
also in the studio with glitter falling down. Then I realized these to elements
were to similar and you don’t want your audience getting bored while watching
this video, because a music video is something that should be enjoyable to
watch over and over again. Because we chose not to have a specific narrative we
would have to do something really creative. As I’m looking around the room
trying to think of other elements I see the poster from “The Pact” movie on the
wall, with this picture:
When I saw
this, I suggested to my group that we should use see-through foil like the one
you use in the kitchen, and create a wall of this, behind this wall we would
have people pushing against it as in the picture above and they would be
covered in glitter as well, this idea fell through really well and we all built
on it. From this sequence an idea of gimp suits sparked out. We had a chat to
look and were talking about all of this glitter, he said that we shoud think
about the glitters meaning and why it actually was coming down, yes it would
look good but what would the audience interpret as. Since the audience is the
most important we started to think. We created this idea that the glitter is
taking over the world and it has to do with people being vain and as the song
time is running and everybody is getting drowned in this glitter. This is when
the idea sparked. Instead of having to cast people besides the band we came up
with the idea that everybodt should look the same. We did some research and
came up with the idea of using Barbie masks or doll face cut outs. Like this:
But then we
decided to buy gimpsuits and first cover them in glue and then stick glitter
everywhere on them creating this atmosphere of people getting suffocated in
glitter. This will also be used for the people trying to push through the wall
of foil, so they all look the same and I want to have close up’s of there faces
pressing through and glitter rubbing off on the foil which I think will give a
great visual look on camera.
After the
idea of the people pushing through the wall and the idea of glitter taking over
we tried to think of small sequences we could use to intercut with as a third
element. This is when we though of having small scenes with people getting
“eaten” by glitter. We had this idea to start with of a bathtub. The bathtub
would be filled with glitter, coming out of the tap as well. From this we
decided to use everyday tasks but replace then things with glitter. We want to
have someone getting a facial with the cucumbers on their eyes and then instead
of having the mask put on someone who is smothering them with glitter.
Following we would also have a hairdryer sequence, a hair mask, champagne
popping with glitter instead of drink etc etc.
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